Android & iOS User Behavior: How does it Impact mobile application development services USA?
How well do you know your purpose users? What kinds of apps are they likely to download? What is their willingness to pay to make in-app and apps purchases? The answer to these questions will vary conditional on which mobile OS your users prefer. Understanding how behaviors vary between iOS and Android users will help you to identify which user group is the most suitable for your product and business goals, and ultimately help you choose which platform is right for your mobile app design and development project.
By observing at your users’ choice of smartphone, you already take some useful knowledge from statistical facts alone. For example, i-phone users typically have a higher income and more education than Android users. This information in itself may affect your decisions about the product’s monetization strategy. Remember, the key objective of any mobile app developer is to provide users with a solution to a specific problem they face collectively. If you don’t have a solid understanding of how user behavior changes between OSs, you’ll find it difficult to develop a Multi-Platform Mobile Development app that addresses the specific needs of your target user group.
With both Android and iOS accounting for over 97 percent of the mobile market share worldwide and best cross-platform mobile development services provider 2019. Brands that are looking to develop an app will have to seriously consider both platforms, but in most cases, pick one top inventory management software Companies or the other due to project constraints like time and budget. Find some differences between IOS and Android user behavior to help make choosing a platform easier.
There are some key differences between IOS and Android devices that impact the user experience and influence the reasons you might choose one over the other.
For example, Apple is known to uphold a strict set of regulations for app submissions to the App Store, whereas Android developers have a lot more freedom when it comes to developing applications and submitting them to the Play Store. While an iOS Mobile Application Development may take longer to develop and pass the verification process, a more consistent, secure and intuitive app experience is generally the result – something loyal iOS users praise about the IOS. Android users, on the other hand, will assure for the freedom and customizability their devices allow, which enables them to truly tailor their phone to their needs and desires.
Presently, Android grasps the major global market share at over two thirds. This is mainly due to the reputation of the Android among lower-income and emerging countries. iPhone app development Service USA, on the other hand, is more prominent in North America, UK, and Japan among those with higher income levels, and education. These are the most common Top mobile application Development Company in this region.
Studies also suggest that iOS users generally have higher app engagement and tend to spend more money on per app.
App Retention and Engagement
Android and iOS users have a tendency to use their devices in terms of engaging and viewing with content very differently. iOS users earn themselves the title of “power users” due to simply engaging with more content on their devices for a longer period of time.
According to a Slick deals survey, iOS users on average spend 4 hours and 54 minutes per day on their cell phone, whereas Android users spend 3 hours and 42 minutes. iOS users also have a quicker open speed when it emanates to notifications. According to Lean plum report, Android users take an average of 48 minutes to open notifications while iOS users take roughly seven minutes.
With that said, Android does have a greater number of media users and a larger audience. Android users tend to prefer utility, performance, productivity, and anti-virus apps. Android users are five times more expected to expend money than iOS users on apps that fall into any of those categories.
Which Platform Should You Choose?
When deciding what platform is best for your custom mobile app development USA, a key question to ask is: what is the aim and goal of your application? Is the absolute volume of users the main identifier of success for your applications, or is your focus on driving engagement? Choosing the suitable platform will depend on the goal you’re trying to achieve and how you plan to monetize your mobile app.
The perfect scenario would be to develop your app for both Android and IOS mobile application development to attain the widest and most diverse user base; however, this is not always feasible. While each policy offers unique benefits and characteristics, understanding the differences between the users of each OS can help you make informed decisions about where to focus your efforts to achieve the most manufacturing software small business USA.